Liquorland Upgrade
Liquorland Upgrade
Prime Build were engaged by Coles Liquorland to deliver a rebrand of their liquor stores across 60 locations.
Liquorland’s signature yellow and red branding was replaced with a modern black and white design with simplified signage showcasing dedicated ‘Wine region’, ‘Beer district’ and ‘Spriits trail’ product zones.
The Rollout Project Team successfully managed the many trades and stakeholders involved to deliver the project safely, whilst the stores were trading, with a systematic approach to quality control.
The store transformations have offered a more spacious layout and improved shopping experience to ensure every customer leaves with exactly what they are looking for.
Client
Coles Liquor
Market
Rollout
